Erica Hoff

Content Professional

Phone:

817-403-1297

Email:

ericahoff@yahoo.com

Location:

Dallas/Fort Worth, Texas

About Me

An innovative and performance-driven UX Writer and key team member, with 15+ years’ experience leading content

strategies, UX and technical writing, storytelling, and cross-platform content development. Serving industry leaders, new brands, and Fortune 500 companies, including Brinks Home, AT&T, USAA, Malwarebytes, and Dell.

Communication / Relationship Building: Excellent communication and presentation skills. Able to build robust and mutually beneficial relationships at all levels. Adept at translating complex technical content into audience-engaging and compliant copy.
Project Management: Experienced leading full-lifecycle content and marketing projects and bringing projects in on time and within budget, while accomplishing project objectives.
Trusted Partner: Working with cross-functional teams, ensuring alignment, and providing compelling and compliant copy for UX, technical documentation, social media, and brand and marketing materials.

Work Experience

AI Content Strategist
University Texas Arlington

May 2026 - Current

Content Strategist
Northwestern Mutual

April 2025 - February 2026

UX Writer
USAA Insurance

November 2024 - April 2025

UX Content Lead
Malwarebytes

March 2022 - May 2024

Senior UX Writer
Dell Technologies

December 2021 - March 2022

Senior UX Writer
Brinks Home

December 2020 - January 2022

Technical/UX Writer

AT&T

September 2018 - December 2020

Developing and implementing strategies that optimize digital experiences and leverages AI for personalization and efficiency. Combines creative storytelling with data-driven insights to ensure content aligns with brand objectives and user needs and improves AI results through content structure and optimization.

Write, organize, and structure content to ensure clarity, accessibility and usability for effective AI retrieval.
Create and implement content strategies and style guides that align with business objectives, leveraging AI insights.
Perform user research and use analytics to inform ongoing optimization efforts.
Collaborate with cross-functional teams including Office of Information Technology, AI developers, graphic designers and knowledge specialists to ensure projects align with strategic goals.

Responsible for developing and implementing content strategies that enhance user experience and engagement across digital platforms. Works closely with UX designers, researchers, and developers to create clear, user-friendly content that aligns with business goals and user needs.

Collaborates with designers and engineers to define the design system’s information architecture, templates, governance, and guidelines for documentation.
Establishes templates and governance for content standard methodologies in their design system.
Increases the visibility and understanding of our design system and practices to the product design team and the wider product and engineering organization, including release notes and cross-team communications.

Create clear, concise, and user-centric content across USAA's digital platforms, including websites, mobile apps, and online services, to guide users through seamless interactions and enhance overall usability.

Crafted user-centric content for USAA's digital platforms, ensuring a smooth experience.
Collaborated with UX designers and stakeholders to develop effective interface text.
Ensured content alignment with USAA's brand voice and legal requirements.

Worked closely with all stakeholders including Product managers, Engineers, Designers, and other writers to define the UX content strategy and messaging delivered throughout the product interface and collaterals.

Took ownership of all user interface copy and messaging across the product and entire portfolio, including instructional documents and videos.
Drove cohesive product and portfolio narratives that are easy to comprehend while being, positive, and engaging.
Elevate the product experience by ensuring consistency in the voice and tone of our products. Utilized Figma, Miro, Jira, and Lucid.

Created and executed copy and content strategy for Dell.com/Support and internal Support and Services IT applications.

Worked closely with the UX team and stakeholders to understand requirements and problems, distill the appropriate customer-centric solution, and create intuitive user experiences.
Ensured content complied with Dell brand standards, style guide, and maintained site-wide consistency.
Tested and iterated on content by partnering with UX researchers and stakeholders. Utilized programs such as Figma to collaborate with designers.

Utilized writing, editing, and strategy skills to create content that brought the Brinks Home brand story to life.

Provided content for all aspects in the company, including brand storytelling, marketing content from emails, SMS messages, social media, webpages, and more.
Fully constructed content for the rebrand in March, 2021 as well as assisted in developing language guidelines, define best practices, and implement simple and concise copy to enhance the user experience.

Engineered content from creation through finalization with a strong attention to detail while maintaining the style guidelines, brand, and voice established by the client’s organization.

Ensured work was completed within tight deadlines and received the required editing, legal, and brand reviews.
Attended design and content reviews, demos, and other product meetings throughout the lifespan of the projects.
Met individually with product owners to understand concepts and provide accurate messaging. Communicated efficiently with producers, developers, designers, and various team members associated with each individual project.
Assured all content included required accessibility text and was CATO/e508 compliant.
Documented steps and reference approved materials utilized in the creation of the content.